Opportunities & the Most Valuable Non-Renewable Resource
One of the perks of relocation is getting to know new and interesting people! Early on I met someone who does some fascinating work. Out of respect for her privacy, I’ll refer to her as Emily. We had a conversation recently about Emily’s desire to make a change and potentially open up her own business. She works with ingredients sourcing and the current business owner does not share the same values. And the current arrangements are reducing her ability to be present for family. With potential business founders I always discuss opportunity costs. That conversation got me thinking.
put it into practice
The original thought that kicked off this entire series was the realization that there is no easy, clear, concise way to answer the question “What is your competitive advantage?”
Corporate Social Responsibility & Core Values (Part 6)
In this week’s newsletter on Core Values as a Competitive Advantage, consider how your organization engages in Corporate Social Responsibility (CSR). The method that I generally prefer for evaluating and planning CSR takes a holistic approach and includes the following categories (with examples)…
Supporting Activities & Core Values (Part 5)
So far we have walked through introductions to core values as competitive advantages and how they relate to leadership and operations within an organization. In this week’s newsletter on Core Values as a Competitive Advantage, consider the “supporting activities” element of your business (aka the “back office”).
Operations & Core Values (Part 4)
So far we have walked through introductions to core values as competitive advantages and how they relate to leadership within an organization. In this week’s newsletter on Core Values as a Competitive Advantage, consider the operations element of your business.
Leadership & Core Values (Part 3)
Improving the leadership element of the business foundation has been a major topic of focus for industry executives, consulting firms, and higher education institutions alike. A trend that has been further necessitated by the “Great Resignation.” The emerging theme is that future of work is “more human, not less.”
Core Values as competitive advantages (Part 2)
The nature of the game continues to evolve. We are challenged to look to other areas of the business. An antidote is to shift focus to how we do things - to position for the long-game. To treat core values as competitive advantages.
How do you compete? (Part 1)
Right out of Texas A&M University, I had the opportunity to meet a serial entrepreneur turned venture capitalist for the first time. In our conversation he shared the Jack Welch quote “if you don't have a competitive advantage, don't bother.”
bring it all together
And now, how do you bring your purpose for being in business to life - for your teams and your target customers? Introducing to you the “Brand Promise”.
Who is it for?
Have you ever taken steps to begin work on developing a new business idea and related marketing strategy, only to realize that you do not know who exactly it is that you are trying to reach? Or, have you been in situations like this where you were working from assumptions?
